This redesign project breathes new life into an earlier issue of "Atypica," focusing on "Quiero fama" (I Want Fame) editorial. Approached as a student creative venture, this work was just for fun & explore layouts.
COVER & CONTENT REDESIGN
The catalyst for this redesign was the contemporary digital landscape's promise of transient fame, often facilitated by social networks. This reality inspired a conceptual parallel to a factory producing characters and illusions, portraying individuals as uniform toys in the cycle of ephemeral celebrity.
Employing pop culture and pop art elements, the redesign uses vivid colors and textures that are inherently attractive, reflecting the fleeting nature of fame and the universal quest for recognition.
EDITORIAL PHILOSOPHY & LAYOUT
Maintaining the whimsical ethos of Atypica, the redesign reimagines the layout of Staff, Contributors, and News sections, offering fresh reading perspectives while keeping the original images intact. It delves into themes of gossip and the superficial, challenging clichés associated with fame and how it's perceived in the public eye.
The original publication's images have been retained.
FASHION EDITORIAL: I WANT FAME · DIGITAL COLLAGE
The decision to recreate the "I Want Fame" fashion editorial underlines the project's core intent: to showcase the multiplicity of characters and stories that color and texture, warmth, and urban vibes can tell. This approach highlights the editorial's commitment to diversity and the nuanced exploration of fame.
This case showcases a comprehensive reimagining of Atypica's "Quiero fama" issue, from its visual identity and content philosophy to specific editorial pieces, reflecting a deep engagement with the theme of fame and its many facets.
Gossip, chatter, and rumors. The superficial and clichéd. Not a single figure remains unturned.
